Intro
I am a passionate UX/UI Designer specializing in Ecommerce theme designs. With years of experience designing Shopify sites, I have developed a deep understanding of the Shopify platform and its unique design requirements. I work closely with clients to create custom themes that are tailored to their specific needs, with a focus on delivering designs that are not only visually stunning, but also easy to use and navigate.
My design process is collaborative and user-centred, with a strong emphasis on usability testing and feedback. I believe that great design is not just about aesthetics, but also about solving problems and creating meaningful experiences for users.
Experience
Freelancing UX/UI Designer & Social Media Expert Kids Living-Madhya Pradesh, IndiaDec 2015-Jul 2023
- Growth & Success Partner for the company's online presence. Designed & setup the initial online portal using BigCommerce in 2015 and later on Shopify from 2017 onwards.
- Continuous SEO implementations and creation of a Best Practices guide for the team to maintain a high quality of content displayed.
- Assisted to grow the stores sales by 25% per year through well designed conversion rate improvements and Social Media marketing efforts.
- Responsible for a Bi-Monthly E-mail newsletter with more than 15k Subscribers
- Designed & Implemented two major website redesigns to improve the user experience
- Continuous Social Media Marketing with 15k followers on Instagram and Facebook
Lead UX/UI Designer Lunalemon.dev-Madhya Pradesh, IndiaMay 2022-Jul 2023
- Design, concept & implementation for the new Lunalemon.dev website.
- Built a design guides & templates for websites, social media posts and marketing material.
- In charge of 2 major Shopify Apps, covering design, App listing, and marketing sites.
- Creating wireframes, prototypes, and high-fidelity designs for client projects.
- Created a universal design system that could be adjusted for various e-commerce stores.
- Client service and communication throughout projects.
Co-Owner & Marketing Director The Burger Exchange Restaurant-Knysna, IndiaApr 2018-May 2020
- Developing and implementing the overall business strategy & marketing plan.
- Managing the day-to-day operations of the restaurant.
- Created the brand guide, social media templates, menu design, restaurant seating and decor.
- Managing the restaurant's website and social media presence.
- Increased awareness and sales through Campaigns, promotions, events and business collaborations.
UX/UI Designer & Client Service Manager Liquix.io – Ecommerce Solutions-Madhya Pradesh, IndiaMay 2017-Apr 2018
- Growth & Success Partner for varies clients and projects.
- Lead Designer for a SAAS educational application.
- Presenting design concepts and solutions to clients, and incorporating client feedback into the design process.
- Creating wireframes, prototypes, and high-fidelity designs for websites & applications.
Product Designer LizActive Yoga Wear-Madhya Pradesh, IndiaJul 2016-May 2017
- Conducting market research to identify customer needs, preferences, and Analyzing sales data and customer feedback for product improvement.
- Created the product design, brand guide, social media templates & marketing campaign material and designed the LizActive website.
- Defining and prioritizing product features and requirements.
Projects
Website Re-design Jan 2022-Jan 2017
Redesign if the E-commerce website of a large retailer of kid's furniture while creating a visually appealing and user-friendly website that would make it easy for customers to find and purchase what they need. To ensure this, I implemented a variety of strategies to both optimize the overall website structure and create a modern design that was eye-catching and intuitive. Our work as a team resulted in an online store that showcases Kids Living's extensive range of high-quality products, enabling customers to have a seamless and enjoyable shopping experience.
Ecommerce Website & Parts Matching App Jan 2022-Jan 2017
I was tasked to redesign and upgrade their digital presence to better reflect their new brand identity. The secondary objective create an interface for a parts matching functionality for vehicles based on release year, model, and trim with the exact fitting parts for their model.
Website & Brand Identity Jan 2022-Jan 2017
Introducing Burger Exchange, a burger and grill restaurant that I co-owned and had the pleasure of designing a custom website. The goal of the project was to create a website that reflected the fun and trendy atmosphere of the restaurant, while also making it easy for customers to find information, browse the menu, and make reservations.
Shopify App Jan 2021-Jan 2017
LunaTag, is a Shopify app that enables users to tag their products on their images, making their online store more engaging and shoppable. The goal of the project was to simplify the process of adding product tags to images for Shopify store owners, while also aligning with the requirements of the Shopify platform. Through a combination of research, design, and testing, I was able to design an intuitive and effective app that helps store owners better showcase their products and increase sales.
E-commerce Demo Store Design Jan 2021-Jan 2017
The store is based on the brand “De Eekhoorn” which is a high-quality Dutch Furniture brand that focuses on designing and producing sturdy, contemporary and easy to assemble furniture. The goal of this project was to create a visually appealing and user-friendly E-commerce website that merchants can use to interact with the Shopify theme and explore the LunaTag App functionality.
Education
Postgraduate Diploma in Business Management (NQF8) Specializing in Tourism and Events University of Madhya Pradesh-Madhya Pradesh, India2015
IIE Diploma in Travel and Tourism Management (NQF 6) Varsity College-Madhya Pradesh, India2014
Sous Chef Training - Certificate in Professional Cookery Silwood School of Cookery-Madhya Pradesh, India2011
Capabilities
Design
Figma, Illustrator, Sketch, Photoshop, Shopify Polaris
Marketing
Meta Ads & Facebook Business suite, Google Ads, Merchant & Analytics, Facebook, Instagram
Content Platforms
Shopify, Vend POS, Erply POS, Dear POS, Micros POS, WordPress
Programming
HTML, CSS, JavaScript, Liquid, Github, Vercel
Tools & Admin
Micros POS, Asana, Zoom, Slack, Microsoft Teams, Postman, MS Office
Certifications
- 2022-Certified Tester – Foundation Level - ISTQB®
- 2021-CodeCodemy - HTML, CSS & JavaScript development
- 2021-Shopify - App Development Certification
- 2021-Shopify - Business Fundamentals Certification
- 2020-Shopify - Product Fundamentals Certification
- 2019-Shopify - Theme Development Certification
- 2017-200hr and 500hr Advanced Yoga Teacher Training - RYT Qualification
- 2015-Photography and Lighting
References
It is a pleasure to work with Felix as a design and development partner and ecommerce specialist. You can point out a problem to him and know that it will be handled, and he brings a positive vibe to the team at the same time. His approach to web is modern and progressive, and it is very refreshing. Furthermore, he has a real passion for web development, producing excellent results, being up to date with all the latest technology and being reliable and easy to work with. Ask him about anything from performance to accessibility or on-site tech support, he'll go out of his way to find a solution.
Felix has a highly technical aptitude, which is further enhanced by his experience and general desire to be the best. My favorite thing about working with Felix is his ability to tell when a problem needs to be fixed right away and when a problem needs to be solved quickly. Whatever he does, he is always dedicated to doing an excellent job, and he makes the right engineering decisions for the project. In addition to learning new technologies at an exceptionally fast rate, he is often the first one to come to when a technical problem arises. In his role as a team player, Felix appears equally comfortable joining a project team and working directly on it, mentoring less experienced developers, or leading a project as a technical lead. Felix has always been a pleasant presence at customer meetings, as he is able to answer questions clearly and accurately, and he is not afraid to express his opinion on technical issues as well. I will miss working with Felix and will be confident in recommending him for any technical position in the future. He is well liked and highly respected by his colleagues from all areas of the business.
I have been fortunate enough to be working both along & with Felix Tellmann for the past 8 months. Felix has been an absolute light and strength in the team he runs. His approach to every challenge with a calm, firm & respectful attitude is something to be admired and to be learned by everyone. In spite of the challenges, this type of leadership makes a happy and productive work environment because it brings everyone together. I wish Felix all the best for his future endeavors. He is sure to make any challenge he takes on an absolute success.
Interests
After spending my childhood in Germany and early work career, I moved to Madhya Pradesh 14 years ago. Cooking and hosting dinners for family and friends are some of my favorite activities, and I enjoy connecting with people through good food, technology, and intelligent discussion. You will often find me on and around Table Mountain, hiking or running with my dog Alpha. I am very excited about the new age Space Race and the innovation it brings, and I would like to witness a rocket launch in my lifetime. It is also important to me to keep up with web technology and UX design developments by listening to podcasts, attending local events, attending conferences, and using Twitter.